Wednesday, May 6, 2020
Starbucks Background free essay sample
Starbucks Corporation Company background Starbucks Corporationà is an American global coffee company andà coffeehouse chainà based inà Seattle Washington. Starbucks is the largestà coffeehouse company in the world. Starbucks Corporation has total 17,651 stores in 60 countries in the world. Starbucks sellsà Handcrafted Beverages such as drip brewed coffee, hot and iced espresso beverages, Frappuccinoà ® coffee and non? coffee blended beverages, smoothies and Tazoà ® teas. Besides that, Starbucks also sells Fresh Food such as coffee beans, salads, hot and cold sandwiches a, sweet pastries, snacks. Starbucks also provide Merchandise such as Coffee? and tea? brewing equipment, mugs, accessories, and packaged goods. Through the Starbucks Entertainment division andà Hear Musicà brand, the company also markets books, music, and film. Many of the companys products are seasonal or specific to the locality of the store. Starbucks-brandà ice cream and coffee are also offered atà Grocery store. Nowadays the chairman and CEO of Starbucks Corporation is Howard Mark Schultz. We will write a custom essay sample on Starbucks Background or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The first Starbucks opened in 1971à in Seattleââ¬â¢s historic Pike Place Market. Howard joined Starbucks in 1982. After a year Howard traveled to Italy and became fascinated with the romance of the coffee experience and Italian coffee bars. He had a vision to bring the Italian coffeehouse tradition back to the United States. He left Starbucks for a short period of time to start his own coffeehouses Il Giornale and returned in August 1987 to purchase Starbucks with the help of local investors. Berjaya Starbucks Coffee Company Sdn Bhd is jointly owned by Starbucks Coffee International and Berjaya Corporation Berhad. The company operates Starbucks stores throughoutà Malaysiaà and is committed to offering the worldââ¬â¢s finest coffee while enriching Malaysiansââ¬â¢ lives one cup at a time. The first Starbucks store inà Malaysia opened on 17 December 1998 at KL Plaza in Jalan Bukit Bintang, Kuala Lumpur. To date, the company hasà over 115 storesà all over Malaysia.
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